Privacy Policy

1. About This Policy

Home Action Party, also referred to as “HAP”, “we”, “us” or “our”, respects your privacy and is committed to handling personal data responsibly in accordance with applicable Singapore data-protection laws, including the Personal Data Protection Act 2012.

2. Personal Data We May Collect

Depending on how you interact with HAP, we may collect:

• Your name, email address and telephone number.
• Your property type, project requirements, preferred services, budget range and intended project timeline.
• Information included in an enquiry, quotation request, appointment request or project brief.
• Communication records, including emails, telephone enquiries and messages.
• Technical information such as IP address, browser type, device information and website activity.
• Information submitted through Google-hosted lead forms or other advertising platforms.

Please do not submit sensitive personal information that is not necessary for us to respond to your enquiry.

3. How We Collect Personal Data

We may collect personal data when you:

• Submit a form on the HAP website.
• Submit a Google Ads lead form displayed within a Google advertisement.
• Request a consultation, quotation, demonstration or appointment.
• Contact us by telephone, email, messaging service or social media.
• Visit our website or interact with our digital advertising.
• Provide information during a showroom visit, site meeting or project discussion.

4. How We Use Personal Data

We may use personal data for purposes including:

• Responding to enquiries and requests.
• Contacting you about smart-home, lighting, networking, audio, home-theatre or related solutions.
• Arranging consultations, demonstrations, appointments or site visits.
• Understanding your property and project requirements.
• Preparing proposals, quotations, recommendations or project plans.
• Managing customer relationships and maintaining enquiry records.
• Providing after-sales service, technical support and project follow-up.
• Improving our website, advertising, customer experience and services.
• Preventing fraud, spam, misuse or security incidents.
• Complying with legal, regulatory, accounting or administrative requirements.

We will generally use personal data only for purposes that have been communicated to you, that are reasonably related to your enquiry, or that are otherwise permitted by law.

5. Google Ads Lead Forms

HAP may use Google-hosted lead forms that allow you to submit an enquiry directly through a Google advertisement without first visiting our website.

Information submitted through a Google lead form may be processed by Google and then provided to HAP. We use that information to respond to your enquiry, assess your requirements, arrange a consultation and discuss relevant HAP products or services. Google’s own privacy terms also apply to its processing of information.

6. Disclosure and Service Providers

HAP does not sell personal data. We may disclose or provide access to personal data where reasonably necessary to:

• Google and other advertising or analytics service providers.
• Our customer relationship management, hosting, website, email and communication providers.
• Professional advisers, contractors or service partners supporting an enquiry or project.
• Government authorities, regulators or law-enforcement agencies where legally required.
• A successor organisation in connection with a business restructuring or transfer.

Service providers are expected to process personal data only for authorised purposes and to apply appropriate safeguards.

7. Overseas Processing

Some technology, hosting, analytics, advertising or communication providers may process information outside Singapore. Where personal data is transferred overseas, HAP will take reasonable steps to ensure that it receives a standard of protection comparable to that required under applicable Singapore law.

8. Cookies and Analytics

Our website may use cookies and similar technologies to:

• Maintain essential website functionality.
• Remember preferences and improve navigation.
• Measure website traffic and visitor interactions.
• Evaluate advertising performance and conversion activity.
• Prevent fraud, abuse and security threats.

You may manage cookies through your browser settings or through any cookie controls displayed on our website. Disabling certain cookies may affect website functionality.

9. Data Retention

We retain personal data only for as long as reasonably necessary to respond to an enquiry, manage a customer or project relationship, provide support, maintain appropriate business records, resolve disputes and comply with legal or regulatory obligations. When personal data is no longer required, we will take reasonable steps to delete, anonymise or securely dispose of it.

10. Security

We use reasonable administrative, technical and organisational safeguards designed to protect personal data against unauthorised access, collection, use, disclosure, copying, modification, loss or disposal. However, no internet transmission or storage system can be guaranteed to be completely secure.

11. Access, Correction and Withdrawal

Subject to applicable law, you may contact us to:

• Request access to personal data held about you.
• Request correction of inaccurate or incomplete personal data.
• Withdraw consent for certain uses of your personal data.
• Ask questions about how your personal data is handled.

Withdrawal of consent will not affect processing that was lawfully carried out before the withdrawal. It may also affect our ability to continue responding to an enquiry or providing a requested service.

12. Marketing Communications

Where permitted or where you have provided consent, we may contact you about relevant HAP services, products, events or project solutions. You may ask us to stop sending marketing communications at any time by using the unsubscribe method provided or by contacting us directly.

13. External Websites and Embedded Content

Our website may contain links to external websites or embedded content such as videos, maps, images or social-media content. Third-party websites and services operate under their own privacy policies. HAP is not responsible for the privacy practices of websites or platforms that we do not control.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our operations, services, technology or legal obligations. The latest version will be published on this page with an updated revision date.

15. Contact Us About Privacy

For privacy questions, access or correction requests, or withdrawal of consent, please contact:

Home Action Party
55 Ubi Avenue 3, Aspial One, Unit 01-04
Singapore 408864
Email: contact@hap.sg
Telephone: +65 9762 6815